Il Signore Packaging

Il Signore, a graphic design branding and identity concept for an alcoholic beverage.
 

The below is a concept for a product, intended to demonstrate logo design, branding, marketing and presentation.
This project is purely fictional. All content copyright.

Il Signore,

Il Signore, Italian for "The Gentleman", is a concept for a new alcoholic beverage. Distributed between Italy and the United States, Il Signore is the beer for the sophisticated, seasoned palette that knows a good beer when he drinks one. The demographic for Il Signore ranges from 25-50, primarily male, who enjoy a good brew, have a refined taste, and embrace a good night out on the town. What follows is the creation of the brand, packaging, and advertisement. Cheers.